Eight out of 10 users prefer iTunes In less than a week, iTunes will be 10 years old and, according to recent research, Apple still rules the digital music downloads roost. According to the latest information from The NPD Group, Apple had a 63% unit share of that market in Q4 last year. The closest follower, AmazonMP3, got 22%. Eight out of 10 digital music buyers downloaded their tracks and albums from Apple’s iTunes store in Q4 2012. And one in three still believe that owning music is important, even with various free streaming services.

Second screeners avoiding specialist apps Surprise statistics: PCs are the most common second screen device, and specialist apps like Viggle and zeebox are not appealing to the majority of TV viewers. According to The NPD Group, second-screening consumers are not widely using those applications designed by broadcasters for specific programs. NPD figures show that 88% US households own at least one device that can be used as a second screen, with 87% of US entertainment consumers reported to be second-screening while watching television. However, of TV viewers who use second-screen devices, only 47% have participated in second-screen activities.